关于积极开拓菲律宾华人社团回国旅游市场的探讨

Active in Developing the Tourism Market of Philippine-Chinese Mass organizations to China

菲律宾来华旅游客源在我国境外旅游客源市场中占有相当位置，华人社团回国旅游为其重要组成部分．本文就其四种主要旅游形式及现状进行分析和论述，并对如何开发和利用这个旅游市场的潜力提出了具有实用价值的观点．

Philippine tourism resource to China takes its considerable place in the foreign tourism resourcemarket of our country, and the tourism resource of Philippine-Chinese mass organizations to China is itsimportant component. This article dwells on its four major travelling forms and current states, then putsforward practical views on how to exploit and develop the potentials of the tourism market.