资源整合:云南旅游业的发展路径

The Importance of Resource Integration for Tourism Development in Yunnan Province

旅游企业作为支撑云南省旅游产业发展的市场主体,随着旅游产业的发展和旅游市场的对外开放,面临着发展动力明显不足的局面。整合云南旅游企业资源,打造旅游行业有较强影响力、控制力和带动力的旅游龙头企业,是提升云南旅游业整体竞争力的迫切需要也是做大做强云南旅游业的必然选择。文章针对目前旅游企业的发展现状和存在问题,探讨性地提出整合旅游企业资源的路径选择,为云南的旅游产业可持续发展提供理论支持。

Tourism enterprises, as the market bodies supporting the tourism industry development in Yunnan province, is meeting a situation which lacks of driving force along with the development of the tourism industry and tourism markets opening up to the outside world. It is an urgent need and inevitable choice to integrate the tourism enterprise resources as well as to build leading enterprises full of influence, control forces and driving force so as to promote the overall competitiveness of the tourism industries in Yunnan. This paper attempts to put forward some practical choices to integrate the tourism industry concerning with its current situation and problems, hoping to provide theoretical support for the sustainable development of tourism in Yunuan.