电子商务中消费者保护问题的研究

Problems Concerning Consumer Protection in E-Commerce

随着计算机与互联网技术的广泛应用,电子商务如雨后春笋一般发展。由于这一新型商业运营模式具有虚拟性、远程性以及技术性强等特点,在为消费者带来方便快捷服务的同时,也为消费者带来了更多的风险和不确定性以及维权困难等问题。在电子商务交易过程中加强对消费者权益保护,必须从交易达成前、交易过程中、争议处理过程中三个方面入手,既要保障消费者的知情权,也要保护消费者隐私权,更要合理制定格式条款。同时,要选择适当的履约方式。只有这样,才能增强消费者对电子商务的信心,才能使电子商务得以长足发展。

E-commerce has been springing up since the extensive use of computer and the Internet. The new business operation mode is virtual, remoting and highly technical. As a result, together with the convenient and efficient service, it brings about more risks, uncertain- ties and difficulties in protecting the legal rights of consumers. Consumer protection in e-business transactions must be strengthened be- fore the reaching of a deal, during the transaction process and in treating disputes, safeguarding consumer rights to know, protecting con- sumer privacy and formulating reasonable standard terms. In addition, a proper performing method must be chosen. Only in this way could consumer confidence be increased to make e-commerce develops in considerable terms.