“后娱乐”时代的纪录片发展

The Development of Documentary in “Post Entertainment” Era

在国家广电总局"限娱令"的大背景下,长期以来广受关注的电视娱乐化现象得到明显规制,媒体、受众逐步回归理性,娱乐有度、娱乐真善美等成为新时期的新追求。这样一个新时期,我们称之为"后娱乐"时代。"后娱乐"时代为纪录片发展带来契机,一方面拓展了记录片的传播渠道,另一方面开发了潜在的受众,原本边缘化的纪录片走向中心。

In the context of cutback on TV entertainment, an order of the State Administration of Radio Film and Television, TV entertainment phenomenon, which has been a widespread concern for a long time, is governed obviously, media and audience go back to the senses gradually, and they try to pursue balance, love, beauty and kindness from entertainment. We call this new era ＂post entertainment＂ era. And this ＂post entertainment＂ era offers a good chance for the development of documentary. For one thing, it broadens the communication channels of documentary; for another, it contributes to the development of new potential audience. Documentary, which used to be a marginalized program, gradually becomes main stream of TV.