高职新生报到率低:基于经济学的分析视角

On the Low Yield of Higher Vocational Schools based on Economic Analysis

新生报到率低已经成为影响高职教育进一步发展的严重障碍。从经济学的视角分析,大学毕业生就业市场的不景气加大了高职教育投资风险、日益高涨的高职教育成本抑制了人们投资高职教育的热情、分割的二元劳动力市场降低了高职毕业生的预期投资收益、人才培养质量不高影响了高职教育声誉等因素,阻碍了高职教育的投资需求。创新多元办学机制、完善勤工助学体系、打造高附加值品牌专业、加强高职院校内涵建设与加大学校的市场营销力度成为提高新生报到率的基本对策。

The low yield of higher vocational colleges has already become a serious obstacle for the further development of higher vocational education. From the prospective of economic analysis, the sluggish employment rate of college graduates increas-es the risk of investing in higher vocational education; the rising cost of higher vocational education restricts people from investing in it; the divided dual labor market cuts down the expected returns on investment in it; the poor quality of talent training affects its reputation. For reasons mentioned above, people are reluctant to invest in higher vocational education. The basic countermea-sures for increasing the yield are to innovate a multi-running school system, to perfect Work-study Program System in colleges, to build high value-added professional specialties, to strengthen the connotation construction and increase marketing efforts about higher vocational colleges.