中小企业知名品牌更名原因、风险及策略

A Research on the reasons,risks and strategies of renaming SMEs well-known brands

近年来,中国企业掀起了变更企业知名品牌的浪潮。然而,中小企业知名品牌更名兹事体大,必须承担巨大的风险,背后一定有迫不得已的原因。因此,在对中小企业知名品牌更名的三大原因分析的基础上,从文字的角度提出中小企业知名品牌更名的具体策略和办法,对中小企业规避品牌更名风险具有深远意义。

In recent years, Chinese enterprises have set off a wave of renaming enterprise＇ s well - known brands. However, renaming SMEs well - known brands is a serious matter, which needs to bear an enormous risk, and there must be some compelling reasons behind it. Therefore, on the basis of analyzing the three reasons of renaming SMEs well -known brands, this paper presents specific strategies and approaches of renaming SMEs well - known brands from the text perspective. It is far - reaching for SMEs to avoid the risks of renaming brands.