心理旅游产品初论

Preliminary discussion about psychological tourism products

将心理服务和旅游服务进行紧密融合,探索心理学在旅游产业中的应用新举措,让游客既能在游山玩水中体验到美景带来的感官愉悦,又能感受到心理服务带来的心灵成长,实现"身心快乐+心灵成长"双重收获,以期推进旅游产业和心理服务共同发展,由此深入探究了一种具有广泛适用性的新的旅游产品———心理旅游的内涵及开发策略,提出了心理旅游产品组织实施的基本原则与策略,同时为创建和谐社会探索新途径。

This paper explores new applying measures of psychology in tourism industry to help visitors find more happiness both from the closer touch to good scenery and the corresponding heart growth through the close integration of psychological services and tourism services. We think the realization of ＂physical and mental happiness ＋ soul growth＂ will bring the development not only in tourism industry but also in the psychological services. To improve the tourism industry and psychological service, we fur- ther study the new - widely used tourism products - the connotation of psychological tourism and development strategies, then the paper also advances the basic principles and strategies to carry out the psychological tourism products and new ways to create har- monious society.