基于游客感知的乡村旅游地实证评价研究——以珠三角地区为例

Tourist perception-based evaluation on rural tourism destinations ——A case study of Pearl River Delta Area

乡村资源的吸引力和环境条件是影响游客进行乡村旅游目的地选择的重要因素。选取游客的感知评价因子,采用层次分析法构建乡村旅游地的定量评价模型,并运用游客打分法对珠三角13处乡村旅游地进行等级评价研究。结果表明,珠三角大多数乡村旅游景点仍处于需要进一步完善的阶段,挖掘乡村旅游资源特色,努力改善乡村旅游地的环境条件是这些景点实现自我提升的关键。

Rural tourism is an economic activity conducted by tourists when they leave their usual living environment. The most important factors that influence tourist destination choices are the appeal of the village resources and environmental condi- tions. A case study of thirteen rural tourism destinations in the Pearl River Delta area was conducted to evaluate comprehensive levels of the selected rural ecotourism sites by using hierarchy analysis method and tourists scoring method based on tourists＇ per- ception. The results indicate that most rural tourism destinations in the Pearl River Delta area are still in a perfecting state. Explo- ring the features and characteristics of rural tourism resources and improving the rural tourism environmental condition are the two key factors to their sustainable development.