构建符合城市特质的城市形象视觉识别系统

Building a Visual Recognition System of City Image in Line with Urban Characteristics

在市场经济快速发展、城市化进程急速推进的背景下,城市个性逐渐丧失,出现了城市形象雷同化的现象。提出构建城市视觉识别形象,应以符合城市特质为基础,才能避免城市形象的盲目发展,从而塑造出具有鲜明特色的城市。

With the background of the rapid development of market economy and the progress of urbanization, cities are gradually losing their characteristics, thus causing the phenomenon of city image duplication. The author proposes that building a visual recognition of city image should base on the city characteristics, in order to avoid blind development of city image, thus shaping a city with distinctive characteristics.