云南文化产业与旅游产业藕合发展研究

Research on the Coupling Development of Ethnic Culture Industry and Tourism Industry in Yunnan Province

文化与旅游业的耦合发展已经成为趋势。云南文化产业借旅游扩大知名度,旅游产业借文化提升品位,实现了文化产业与旅游产业的耦合发展。针对云南文化产业和旅游产业耦合发展面临的环境、机制、人才、创意和企业等难题,可通过改善环境质量、创新耦合机制及加大复合型人才培养等途径为产业耦合发展提供外部保障,同时通过强化产品开发和营销创意及提升耦合企业竞争力等途径为耦合发展提供内部动力。

The coupling development of culture industry and tourism industry has become a trend in minority region. Yunnan Province achieves coupling development between the cultural industry and the tourism industry though increasing popularity of culture industry by tourism and enhancing the level of tourism industry by culture. For the coupling development of culture industry and tourism industry, there are difficulties including environments, mechanisms, talents, creativity, enterprises and so on in Yunnan. The paper proposes to offer the external guarantee for industries＇ coupling development by improving environmental quality, innovating coupling mechanism and increasing the inter-disciplinary talents training and other means. In the mean time, the internal dynamics for industries＇ coupling development can be achieved by strengthening the creation in product development and marketing and enhancing the competitiveness of enterprises and so on.