西南地区民族文化旅游演出发展途径研究

Research on Development Path of Ethnic Culture Performance in Southwest China

旅游演出是西南地区文化产业与旅游产业实现耦合升级的关键。气候条件、游客规模、民族文化和政府支持等要素都是西南地区旅游演出发展的重要动力机制,其中独具特色的文化资源是产业发展的关键;产品的创意开发、运作机制的科学灵活和体制机制的不断创新等的有机结合,是西南地区旅游演出产业运营成功的主要途径。针对西南地区旅游演出面临的制约因素,可从产品定位、演出品牌打造、运作模式创新、规划和引导及扶持政策等方面入手解决,最终实现西南地区旅游演出的产业升级。

Tourism performance is the key to the coupling and upgrade cultural industry and tourism industry in Southwest China. The climatic conditions, visitor scale, ethnic culture, and government support are the dynamic mechanism for the development of tourism performance in Southwest China, and the unique cuhural resources are the key to the development of tourism performance industry; The organic combination of the creative development of products, scientific and flexible operation mechanism and continuous innovation of the institutional mechanisms are the major ways for successful operations of tourism performance. To the constraints of the tourism performance development in Southwest China, the paper suggests that we solve them and upgrade the tourism performance industry through product positioning, performance brand building, operation mode innovation, planning and guidance, supportive policies and so on.