现代成本管理在电子商务企业中的应用

The Application of Modern Cost Management in E-commerce Businesses

电子商务正在以其丰富的交易手段、广阔的市场前景、灵活的经营方式赢得越来越多商家和顾客的青睐,但在电子商务环境下如何控制其成本以达到盈利的目标是目前电子商务企业面临的一大困扰。电子商务企业的成本构成有其自身的特点,且在目前的商业环境下面临着一些挑战。因此,有必要引入现代成本管理理念,并结合现代成本管理方法以加强成本管理,提高企业经济效益。

E-business is to win more and more businesses and customers with its rich trading tools, broad market prospects and flexible management style, however, the e-commerce enterprises are facing big problems of controlling costs and making profits. The cost structure of e-commerce business has its own characteristics. Therefore, it is necessary to introduce the concept of modem cost management, combined with modem cost management methods to strengthen cost management, improve the economic efficiency of e-commerce enterprises.