中德印刷产业对接合作关键成功因素的案例研究

A Case Study of Key Success Factors of Engagement and Cooperation for Sino-German Printing Industry

在对跨国产业合作的动因、关键成功因素以及供应链合作结构的文献回顾基础上,针对中、德印刷产业对接合作,选择MBO、曼罗兰、莱默尔E+L、界龙集团、大连盛道等企业作为对象进行跨案例研究。研究明确了中德印刷产业供应链合作的框架与合作方式,分别确定出了纵向合作结构与横向合作结构下各自对接合作关键成功因素。

The paper has reviewed the relevant literatures concerning the motivation,the key success factors of transnational industry cooperation and the structure of supply chain cooperation.Regarding the joint cooperation of Sino-German printing industry,companies like MBO,Manroland Erhardt＋Leimer,Jielong Group and Dalian Shengdao are selected as the study targets for cross-case research purpose.The research defines the framework and the pattern of supply chain cooperation of Sino-German printing industry,and the key success factors under vertical cooperative structure and horizontal cooperative structure respectively.