社会力量投资竞技运动员的关键影响因素分析

Analysis of Core Influence Factors of the Social Investment for Athletes

从政府、市场、运动员自身三个方面系统分析了社会投资竞技运动员的影响因素及其各因素之间的关系,借助决策试验与评价实验室方法,定量地揭示出各因素之间的综合影响程度及社会投资的原因度和中心度。找出了影响社会投资竞技运动员的关键因素是项目职业化状况、投入资金数量、投资回报率、市场竞争程度、情感认同、天赋潜力、政府重视程度、相关法律政策等关键因素,指出影响社会投资竞技体育运动员的中心问题在于市场。而政府的原因度最大,说明社会投资竞技运动员是由政府提倡发起的。因此,政府需要加强投资引导,加强宏观调控力度,完善法律法规制度,改变竞技体育运动员培养观念。市场要发挥产权清晰、市场化运营、商业价值最大化等优势,优化资源配置,充分调动不同投资主体的积极性,实现竞技体育投资融资渠道的多元化,切实减轻国家负担。

From the aspects of the government, the market and athletes, this essay systematically analyses the influential fac- tors of Social Investment Professional Athlete and the relationship of each factor. By the methods of decision - making trial and evaluation laboratory, it qualitatively reveals the integrative influential factors of each other and the rationales and concentration of social investment. It points out the key factors affecting Social Investment Professional Athletes are the amount of invest- ment, return of investment rate, market competition, emotional recognition, athletes＇ talent, government attention degree and the relevant legislations, etc. In addition, it also points out that the central problem concern with Social Investment Profession- al Athletes is the market. However, since the government rationale is the most significant, it indicates that Social Investment Professional Athletes are advocate by the government. Therefore, the government should strengthen the introduction of invest- ment, reintbrce macro - control, perfect the legislations and reform athlete cultivation notion. On the other hand, the market needs to make full use of its advantages such as property right clarification, market - oriented management, maximization of re- sources allocation, so as to diversify the financial channel of competitive sports and ease the national financial burden.