个性化消费模式在旅游商务系统中的应用

The application personalized consumption mode in tourism business system

对众多旅游爱好者及其选取的不同旅游产品进行了分析和研究,在此基础上采用数据挖掘技术,以实例的形式系统地阐述了个性化消费模式的实现过程,打破了传统的旅游商务系统中仅以系统管理员单纯整理与归纳总结旅游相关信息的传统思路,开启了应用数据挖掘技术辅助分析旅游信息进而产生个性化消费模式的新思路,满足了旅游服务商和游客最急切的需求.

In this paper, the selecting the different tourism products by many tourists is analyzed and studied. Based on the data mining technology, the system of persnnalized consumption pattern implementation process is described in form of examples. This paper breaks tile traditional tourism business system that administrators only simply analyze the infilrmatinn. A new idea has been but forward that the data mining method is applied to the analysis hi＂ tourist information and the personalized consumption. The system can meet the needs of tlurism business and the tnurists as well.