国际游艇消费模式与我国游艇消费市场

International pleasure boat consumption pattern and Chinese pleasure boat consumer market

为改变目前我国游艇消费形式比较单一的市场现状,扩大游艇消费范围,促进游艇产业的进一步发展,在对游艇消费模式界定的基础上,通过分析游艇消费比较成熟的几个国家游艇消费市场现状,总结出目前国际上存在的4种游艇消费模式.根据我国目前游艇消费市场的现状及国际上游艇消费市场的经验,对我国扩大游艇消费提出建议,并总结出未来游艇消费模式的发展方向.

In order to change the sole consumption form of present pleasure boat consumption in our country, and expand the scope of the pleasure boat consumption, and promote the further development of the pleasure boat industry, based on the definition of the pleasure boat consumption model, four interna- tional pleasure boat consumption pattern at present are summarized by analyzing the present pleasure boat consumer market of some countries in which pleasure boat consumption are mature. According to the cur- rent Chinese situation of pleasure boat consumer market and the international experience of pleasure boat consumer market, several consumption recommendations are proposed, and the development direction of Chinese pleasure boat consumption patterns in the future is summarized.