衰退产业中的企业战略创新

The Innovations of the Firm Strategies in Declining Industry

企业战略与产业所处的生命周期密切相关。衰退产业是市场经济的必然产物 ,但衰退产业中的企业战略却很少受到关注。为了摆脱衰退困境 ,企业必须重视战略创新。首先企业应当识别衰退 ,树立产业危机感 ;其次 ,要认识到以产业转型为核心的战略创新是企业竞争优势的主要源泉 ;再次 ,根据衰退产业的特点选择合理的战略创新模式。

Firm strategy is closely related with the life cycle of the industry Declining Industry is the inevitable results of the market economy,but people pay little attention to the firm strategy in the Declining Industry.In order to extricate from the difficult positions caused by industrial declining,firm have to emphasize on the strategical innovations.Firstly it need to distinguish the declining about a industry,then to set up the feeling of the industry crises.Secondly,we need to understand that strategy innovations on industrial transforming are the sources of the firm′s competitive advantage.Thirdly,the suitable models about strategical innovation have to be choiced according to the firm′s characteristics.