中国农村居民出游市场空间格局及类型划分

Spatial Pattern and Classified Types of Travel Markets of Rural Residents in China

以中国343个行政区为空间单元，选取15个统计指标，运用因子分析和空间聚类，对中国农村居民潜在出游力的影响因子进行主成分和聚类分析，探讨其空间格局和类型。结果表明：①社会开放性与消费环境、出游经济能力、出游意识与交通条件依次是影响农村居民出游潜力的3个主要因子；②中国农村居民潜在出游力空间格局分为“5个极点、5个等级和8个客流集中区”；③出游市场可划分为3个类型：休闲型、生计型和综合型。休闲旅游是中国东部沿海发达地区农村居民的主要出游目的，目的地集中在周边旅游业发展较好的城市；中西部地区农村居民主要出有目的是探亲访友，以长途跨省市旅游为主；其他地区的主要出游目的和目的地呈多样化、分散化特征。

The paper takes 343 cities as spatial units, selects 16 statistical indicators, and adopts factor analysis in SPSS software and spatial clustering function in ArcGIS to analyze the impact f：actors, spatial pattern and types of travel potential of rural residents in China. The results show that： （1） social openness and consumption environment, travel economy ability, travel consciousness and traffic conditions are the three main factors in affecting rural residents＇ travel potential capacity; （2） spatial pattern of travel potential of rural residents 1 could be divided into ＂five grades, five poles and eight higher flow area＂; （3） Rural resident travel market can be divided into three types in China： leisure type, livelihood type and comprehensive type. Leisure tourism is the main travel purpose in China＇ s eastern coastal developed areas. The main purpose in the mid-west regions is to pay a visit to relatives and friends, which given priority to long span province tourism. The main travel purposes and destinations of other parts are diversified and decentralized.