摘要
从受众对力量崇拜、繁衍兴盛、祈喜、祈寿、祈福、祈禄的心理需求出发,论述与文化背景相对应的吉祥象征动物,并以典型案例分析异域文化背景下受众避忌的动物图案,提出在开展跨地域的设计实践中,要充分了解目标受众对不同动物图案的联想与情感,准确选择吉祥寓意的动物图案,避免设计的犯忌失误。
In light of the performers＇ psychological need for worshiping power, production and prosperity and praying for happiness, longevity, fortune, and officialdom, this paper has discussed those animals mostly associated with worship or taboo cultures. Through analyzing each individual animal design tabooed by the exotic cultures, this paper proposes that in the process of cross-domain design, the practitioner should fully understand the animal-related taboos and emotions of the target audience and choose the fortune or happiness associated animals in their design to avoid any offence caused by innocent ignorance.
出处
《兰州大学学报（社会科学版）》
CSSCI
北大核心
2013年第2期157-160,2,共4页
Journal of Lanzhou University（Social Sciences）
基金
福建省社会科学规划项目(2012B122)
厦门市集美区社会发展科技计划项目(20119C01)
关键词
民族
喜忌心理
动物图案
nationality
psychology of taboo
animal design
