模糊综合评判在企业竞争力评价中研究与应用

Fuzzy Comprehensive Evaluation in Enterprise Competitiveness Evaluation Application

企业竞争力的评价,通常采用企业经济效益等财务标准,为了使研究结果更为合理化,论文应用了模糊综合评判方法,通过对某保险公司的经营、人力资源、市场控制能力等方面进行分析,归纳了影响竞争力的评价指标,并且运用加权统计法计算各指标权重,建立了企业竞争力测评的模糊综合评判模型,形成了一个比较系统、全面的评判体系,该模型有利于了解企业的发展轨迹,对于企业制定相应的发展战略、促进企业的持续性发展有一定的作用,为企业竞争力评价提供了定量分析,从而使评判工作达到了满意的效果。此方法还可以推广到多个企业的竞争力进行横向比较。

The competitive power of enterprise in the evaluation,usually by enterprise economic benefits financial standards,in order to make the results more reasonable,this paper applied the fuzzy comprehensive evaluation method,through to one insurance company management,human resources,market control ability to carry on the analysis,summarizes the influence of the competitiveness evaluation index,and use the weighted statistics calculation of index weight,the establishment of the enterprise competitive power evaluation fuzzy comprehensive evaluation model,and formed a relatively systematic and comprehensive evaluation system,this model is helpful to understand the development of the enterprise locus for enterprises to formulate the corresponding development strategy,promote enterprise’s sustainable development has a certain function,for the enterprise competitive power evaluation provides a quantitative analysis,so that the evaluation work to achieve satisfactory results.This method can also be extended to more the enterprise the competitive ability for transverse comparison.