群体性事件网络传播的引导策略

Guidance Strategies of the Spread of Group Events on the Internet

在社会转型、法治进步的时代大背景下,在贫富差距扩大的社情下,群体性事件在网络上的传播是不可避免的大众政治诉求的体现。在群体性事件网络传播的引导策略中,应坚持以疏为主,进行有效的网络舆情管理,以客观坦诚的态度及时披露信息,通过权威意见和民间领袖意见来防止谣言的泛滥和进行有效的舆情引导。

Under the background of social transformation, progress of the rule of law and the more widening gap between the rich and poor, the spread of group events on the Interact is a reflection of inevitable political appeals by the public. Among the guidance strategies, the author insists that we should take the policy of persuasion as principal means to have a good management of the public opinion on the Internct. Besides, we should release some information objectively and honestly in time and prevent the spread of rumors through adopting some authoritative advice and civic leaders＇ opinions.