电商快递物流秩序重建的伦理要求及路径

The Ethical Requirements and Approaches of Order Reconstruction in E-commerce Express Logistics

目前的电商快递物流秩序存在着种种乱象,电商企业的精致经营与消费者的个性化服务诉求对快递服务品质提出了更高的要求。加快快递物流服务秩序的重建,需要在伦理的向度上厘清路径,优化快递物流服务体系的权力结构,强化伦理制约机制,立足顶层伦理设计的同时,突显异质性资源对企业竞争力和个性培育的基础作用。快递服务在供应链无缝对接的基础上,应促进价值链的升级,从而顺应消费者对"好经济"的道德期许。

Presently,there is much confusion in the order of e-commerce express logistics.The delicate operation of e-commerce enterprises and the personalized service demands of consumers set higher requirements on service quality of express logistics.In order to speed up the order reconstruction of express logistic service,we should clarify approaches from ethical dimension,optimize power structures of express logistic service system,strengthen mechanisms of ethical constraint,and highlight the basic role of heterogenic resources in developing enterprises＇ competitiveness and personality based on the designs of top-level ethics.Based on the seamless connection of supply chain,the express service can promote the upgrade of value chain and comply with the moral expectations of consumers about the ＂good economy＂.