鲜活农产品流通电子商务模式构想

Some Considerations on the E-business of Fresh Agricultural Products Circulation

鲜活农产品流通电子商务,可以农产品电子商务网站作为连接供需的纽带,在大宗农产品交易网站成交,在产地或销地批发市场交割,之后进入仓储配送环节,消费者在网站下单订购,配送中心将产品送至超市、农贸市场或社区取菜点,由消费者自行提取。为此,应建立依托网上交易市场的价格需求信息中心,建设依托现有批发市场的现代化冷链仓储基地,加快组建农业合作社或产业化公司,为开展鲜活农产品流通电子商务提供条件和保障。

In developing the E-business of fresh agricultural products circulation,we should take agricultural products E-business website as the bridge between suppliers and demanders;the transactions can be conducted on the website;the products can be delivered in the wholesale market;the consumers can place their orders on the website;the products can be distributed to the supermarkets,farmers markets or communities,where the consumers can pick up their products,by the distribution center.So,we should establish the supply-demand information center depending on the online transaction markets,construct the modernized cold-chain storage bases depending on the existing wholesale markets and accelerate the development of agricultural cooperatives and industrialized corporations to lay a solid foundation and provide guarantee for the development of E-business of fresh agricultural products circulation.