从江南style看文化全球化

Cultural globalization from the South Korean style

2012年一曲《江南Style》红遍全球,它的MV从发布到YouTube,仅仅三个月的时间,全球就有超过4亿次的网络点击量。它标志性的"骑马舞"更是迷倒了全球粉丝进行疯狂模仿改版,引发一系列的改编狂潮。《江南Style》的成功,被认为是韩国文化通过互联网营销的又一次爆发。它击中了全球流行文化和大众审美的命门,迎合了这个新时代的特征,这就引发了我们对文化全球化的思考。

In 2012, the song ＂Southern Style＂ was all around the world, when it＇s MV publish to the YouTube, the records about 400 million hits only three months. The global fans are addicted to the dancing horse. They revised it to many editions crazily .The success of ＂Southern Style＂ was the outbreak of the Korean culture through the Intemet marketing again. It hit the key of the popular culture and popular aesthetic to cater to the characteristics of the new era. This led to our thinking on cultural globalization.