长江中游城市集群“中华老字号”保护分析

Protection Analysis of Chinese Time-honored Brands in City Clusters in Middle Reaches of Yangtze River

湘鄂赣共铸长江中游城市集群,构建"中三角",打造新的经济增长极。本文研究了武汉城市圈、长株潭城市群、环鄱阳湖城市群品牌类文化遗产"中华老字号"的认定及保护,并建议:(1)收集整理老字号资料,保护及传承中华老字号;(2)对传统特产实现中华老字号与地理标志权的双重保护;(3)传承中华老字号相关特产的传统加工工艺,推动非物质文化遗产生产性保护;(4)加强中华老字号的文化产业开发,繁荣文化产业;(5)加强农产品加工企业的中华老字号保护,加快农业品牌化建设;(6)大力开展贫困地区中华老字号的认定,发挥其农村扶贫开发作用。

City clusters in the middle reaches of the Yangtze River contain Wuhan city circle, Changzhutan city cluster, and the Poyang Lake eco-economic region, and they make efforts to promote new economic growth poles. This paper studied the Chi- nese time - honored brands in Triangle of Central China. It was suggested ： （ 1 ） to collect the old brands, establish their perfect ar-chives in the city clusters, and protect and succeed them; （2） to combine the protection of Chinese time - honored brand with safe-guarding of intangible cultural heritage ; （ 3 ） to inherit the traditional processing technology related to Chinese time - honored brand, and promote the productive protection of intangible cultural heritage; （4） to strengthen cultural industry development of Chinese time - honored brand, and prosper the cuhural industry ; （5） to strengthen Chinese time -honored brand protection of agricultural products processing enterprises, and accelerate agricultural brand construction ; （6） to develop Chinese time - honored brand recog-nition in the impoverished areas, and exert its role in rural development and poverty alleviation.