摘要
大件、耐用品家具怎么顺应互联网需求，怎么做电商，且看“曲美思维”。
When Li Qin went to Qumei Central Store in Beijing, she had already selected several styles online and also simulated the design, size and position of the cloakroom using B8 software, Qumei's 3D customization platform. Now she just went to experience the mattress and confirm the cloakroom's delivery and installation period. 'I always come to Qumei with new expectations. Now I can customize my styles by simply clicking the mouse at home. This experience is really convenient and considerate', said Li. In the past 20 years, Qumei experienced lots of trials and failures, and today it has grown into a China Top Brand and a famous trademark. Its channels have expanded from offline stores and distributors to online stores. Its business mode has also evolved from simply selling products into providing various combinations and customization services. Its marketing focus has shifted from TV advertisements to social network...How did Qumei manage to make such big change? How is Qumei marketing the large and durable furniture in the times of ecommerce? This coverage will lead you into the thinking and practice of Qumei.
