期刊文献+

电子口碑与旅游营销 被引量:3

下载PDF
导出
摘要 互联网的发展极大的改变和丰富了旅游者相互沟通环境和方式,对旅游者的影响力也在进一步加深。因为旅游产品的无形性,当旅游者作出购买决策时,口碑是他们重要的信息来源。通过对口碑及电子口碑概念的回顾,试图阐述旅游业中电子口碑的分类、传播渠道以及影响因素,并在此基础上提出相关的旅游营销策略,以加强管理和人际影响。
机构地区 新疆大学
出处 《市场论坛》 2013年第2期80-82,共3页 Market Forum
基金 新疆旅游目的地评价体系构建研究(新疆维吾尔自治区旅游局 项目编号XJLY2012-1)
  • 相关文献

参考文献3

二级参考文献28

  • 1Park, D. H. , J. Lee, I. Han. eWOM overload and its effect on consumer behavioral intention depending on consumer involvement [J]. Electronic Commerce Research and Applications, 2008,(1).
  • 2Park,D. H. ,S. Kim. The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews [J]. Electronic Commerce Research and Applications, 2008, (1).
  • 3Bickart, B., R. M. Schindler. Internet forums as influential sources of consumer information [J]. Journal of Interactive Marketing ,2001, (3).
  • 4中国互联信息中心.中国互联网络发展统计报告[EB/OL].http://www.cnnic.net.cn/index/OE/00/11\index.htm,2009-01-20.
  • 5Litvin, S. W. , R. E. Goldsmith,B. Pan. Electronic word-of-mouth in hospitality and tourism management [J]. Tourism management,2007,(5).
  • 6Fong,J. ,S. Burton. Electronic word-of-mouth: A comparison of stated and revealed behavior on electronic discussion boards [J]. Journal of Interactive Advertising ,2006, (6).
  • 7[2]Arndt.Role of Product-related Conversations in the Diffusion of a New Product[J].Journal of Marketing Research.1967,4(3):291-295.
  • 8[3]Bansal,H.S.,Voyer.World-ofMouth Processes Within a Services Purchase Decision Context[J].Journal of Service Research,2000,3(2):166-177.
  • 9[4]Brown,J.J.,Reingen,P.H.Social ties and word-of-mouth referral behavior[J].Journal of Consumer Research,1987,14(3),330 362.
  • 10[5]Chen,y.,Xie,J.Online consumer review:A new element of marketing communications mix[EB/OL].Working Paper.University of Arizona,2004,(http://papers.ssrn.com/so13/papers.cfm?abstract_id=618782#PaperDownload).

共引文献50

同被引文献29

  • 1You Y.,Gautham G.V.,Amit M.J..A meta-analysis of electronic word-of-mouth elasticity[J].Journal of Maarkting,2015,79(3):19-30.
  • 2Pai M.Y.,Chu H.C.,Wang s.c.,et al.Electronic word of mouth analysis for service experience[J].Expert System with Applications,2013,(40):1993-2006.
  • 3Hennig-Thurau T.,Gwinner K.P.,Walsh G.,et al.Electronic word-of-mouth xia consumer-opinion platforms:what motivates consumers to articulate themselves on the internet?[J].Journal of Interactive Marketing,2004,18(1):38-52.
  • 4Goldenberg J.,Libai B.,Muller E..Talk of the network:a comlex systems look at the underlying process of word-of-mouth[J].Marketing Letters,2001,12(3):211-223.
  • 5Pan B.,Maxlaurin T.,Crotts J..Travel blogs and the implications for destination marketing[J].Journal of Travel Research,2007,46(1):35-45.
  • 6Chevlier J A,Mayzlin D.The effect of word-of-mouth on sales:Online book reviews[J].Journal of Marketing Research,2006,43(3):345-354.
  • 7Vermeulen I E,Seegers D.Tried and tested:The impact of online hotel reviews on consumer consideration[J].Tourism Management,2009,30(1):123-127.
  • 8Ghose A.,Ipeirotis P..Towards an understanding of the impact of consumer sentiment on product sales and review quality[J].Proceedings of the Workshop on Information Technology and Systems,2006,(10):1-6.
  • 9Ye Q.,Law R.,,Gu B..The impact of online user reviews on hotel room sales[J].International Journal of Hospitality Management,2009,28(1):180-182.
  • 10柴海燕.旅游地网络口碑对消费行为的影响及营销对策[J].中国地质大学学报(社会科学版),2009,9(6):104-107. 被引量:43

引证文献3

二级引证文献12

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部