服饰设计在动漫衍生玩具产品开发中的重要作用

The Importance of Fashion Design in Development of Animation Derivatives Toy Products

在现代玩具领域中,动漫衍生玩具产品主要依靠玩具外观达到供人欣赏、把玩、娱乐、悦情的目的,而服饰设计能起到重要烘托和塑造角色形象的作用。文章以玩具芭比娃娃成功的服饰设计手段和方法为例,分析了服饰设计在动漫衍生玩具产品开发中的重要作用。

In the field of modern toys,animation derivative toy products rely on the toys＇ appearance to make people appreciate,play,entertain,and cheer,and costume design can play an important role in setting off and shaping characters.In light of this,this paper,taking means and methods of Barbie＇s successful clothing design as an example,analyzes the important role of costume design in the development of animation derivative toy products.