摘要
本文从开放式基金的概念和风险入手,分析了开放式基金营销过程中存在的问题,提出了开放式基金的营销策略,并指明了我国开放式基金未来的发展趋势。
Beginning with the concept and risk of open-ended fund, this paper analyzes the ex- isting problems in the process of marketing of open-ended fund, puts forward the marketing strategy and points out the development trend of open-ended fund in China.
出处
《吉林工程技术师范学院学报》
2012年第8期50-52,共3页
Journal of Jilin Engineering Normal University
关键词
开放式基金
营销策略
投资风险
open-end fund
marketing strategy
investment risk
