我国零售企业低碳营销策略浅析

Low-carbon Marketing Strategies of China's Retail Enterprises

在低碳经济时代背景下,我国零售企业低碳营销势在必行,低碳营销是我国零售企业保持可持续发展的必然之路。我国零售企业要想顺利实施低碳营销,首先,应该理解低碳营销的内涵和特征;其次,要分析零售企业实施低碳营销的必要性;最后,要采取科学的低碳营销策略,包括低碳产品策略、低碳价格策略、低碳渠道策略和低碳促销策略四个方面。

Under the background of low-carbon economy,low-carbon marketing in the retail enterprises of China is imperative;low-carbon marketing is the inevitable road for our country＇s retail enterprises to maintain sustainable development.In order to successfully implement low-carbon marketing,the retail enterprises,first of all,should understand the connotation and characteristic of low carbon marketing;secondly,must analyze the necessity that the retail enterprises implement low carbon marketing;ought to adopt scientific and low-carbon marketing strategies including low-carbon product strategy,low-carbon price strategy,low-carbon channel strategy and low-carbon promotion strategy four aspects.