摘要
项目体验式教学的开展符合"营销策划"课程实践性强的特点。为了更好地开展项目体验式教学,教学团队对"营销策划"课程进行了系统规划。通过总结"营销策划"教学方法的创新,提出四点建议。
The ＂Marketing Planning＂ course has strong practical feature. Project and experience-teaching is in accord with this feature. In order to develop project and experience-teaching better, the teaching team plan ＂Marketing Planning＂ course systematically. Through summing up the teaching method innovation of ＂Marketing Planning＂ course, four proposals has been put forward.
出处
《科教文汇》
2013年第7期48-49,共2页
Journal of Science and Education
基金
琼州学院2011年教改项目"市场营销专业质量保障体系研究"资助
关键词
应用型本科
营销策划
项目体验
体验式教学
application-based university
＂Marketing Planning＂ course
project experience
experience-teaching
