论景德镇陶瓷旅游纪念品设计开发的现状

On the Current Situation of the Design and Development of Ceramic Tourist Souvenirs in Jingdezhen

现代旅游业的兴起,为景德镇陶瓷文化传播提供了良好的契机;景德镇陶瓷为旅游产业利用了原有的陶瓷产品充当旅游文化的陶瓷产品,并进行设计、生产与销售。这种状况的出现有其深刻的原因,只有认真研究旅游文化产业化的深刻文化内涵,界定其文化概念,才能从根本上解决问题。

The rise of the modem tourism industry provides a good opportunity for Jingdezhen ceramic culture communication, and some ceramic products are designed as tourism culture. The situation has its deep reason, so a detailed research on the cultural connotation of tourism cultural industrialization and the determination of its cultural definition can essentially solve the problem.