高职院校医药营销专业开设生物药品课程的探讨

An Inquiry into the Opening of "Biopharmaceutics" as a Compulsory Course in Pharmaceutical Marketing Specialty of Higher Vocational College

从高职院校医药营销专业开设生物药品课程的必要性、课程的教学目标、教学设计、教学内容以及取得的成效等进行探讨。分析了开设本门课程对培养从事药品营销、管理、服务等工作的高素质技能型人才的重要意义。

This paper analyzes the necessity of Biopharmaceutics for pharmaceutical marketing majors as an compulsory course in higher vocational college, as well as the teaching aim, teaching contents, teaching design and teaching methods of this course. It also discusses the significance of the course for cultivating high-quality skilled talents of pharmaceutical industry.