摘要
随着社会化媒体的日益增多,营销人不再将媒体作为单一的传播平台,而更为重视其互动性以及感召性。在这样的环境下,“湿营销”作为市场营销领域的新概念映入人们的眼帘。旅游行业的激烈竞争促使企业踊跃尝试创新的营销模式,旅游团购则是最新的营销模式,在旅游团购的营销模式中,要注重口碑营销和关系营销,以此创新为支点和动力。
As social media marketing is growing, people will no longer media as a single communication platform, and pay more attention to the interactive and appeal of. In this environment," wet marketing" as a marketing a new concept in the field of greet the eye of people. Tourism industry fierce competition compels enterprises to try innovative marketing mode, tourism group purchase is a new marketing model, in the tourism group purchase marketing mode, should pay attention to the word of mouth marketing and relationship marketing, to innovation as the fulcrum and power.
关键词
湿营销
旅游团购
关系营销
Tourism
Wet marketing
Tourism group purchase
Relationship marketing