“湿营销”视角下的旅游团购营销特点分析

Wet Marketing Perspective of Tourism Marketing Characteristics of Bulk Analysis

随着社会化媒体的日益增多，营销人不再将媒体作为单一的传播平台，而更为重视其互动性以及感召性。在这样的环境下，“湿营销”作为市场营销领域的新概念映入人们的眼帘。旅游行业的激烈竞争促使企业踊跃尝试创新的营销模式，旅游团购则是最新的营销模式，在旅游团购的营销模式中，要注重口碑营销和关系营销，以此创新为支点和动力。

As social media marketing is growing, people will no longer media as a single communication platform, and pay more attention to the interactive and appeal of. In this environment,＂ wet marketing＂ as a marketing a new concept in the field of greet the eye of people. Tourism industry fierce competition compels enterprises to try innovative marketing mode, tourism group purchase is a new marketing model, in the tourism group purchase marketing mode, should pay attention to the word of mouth marketing and relationship marketing, to innovation as the fulcrum and power.