高职院校市场营销专业教学改革的探究

Exploration of Marketing Major Teaching Reform in Vocational College

分析高职院校市场营销专业课程体系、教学管理中存在的问题,提出建设"蜗牛吧"实训操作室和把农村专业合作社作为实习基地的构想,以科研项目促进实训、实习体系的发展,加大市场营销专业的教学改革,提升学生的就业、创业能力。

Analysis of marketing professional curriculum system and the problems existing in the teaching management in higher vocational college, this paper puts forward to building ＂snail＂ training lab and rural professional cooperative practice base, so that scientific research project promotes the development of training and practice system, and increases the marketing professional teaching reform,and improves the student＇s employment and business ability.