略论工艺礼品创新设计

Brief Discussion About The Creative Design Of Arts And Crafts Gifts

现代工艺礼品是具有产业和艺术双重属性、实用和审美双重功能的特殊商品,它凝聚着民族的智慧和创造,传承着中华民族的历史和文明。但是,随着时间的推移,传统工艺礼品业受到越来越强烈的冲击：一方面,由于片面追求经济利益,对资源的掠夺性开发,忽视了传统工艺美术的文化内涵价值,手工技艺与机器生产的矛盾日益加剧。另一方面,资源匮乏和自然生态的破坏,

The text analyses the modernartwork＇ s innovation method from the outside environment to the inside condition according to the fade situation that artwork market lacks of innovation nowadays from the angle of a salesman who devotes to selling the artwork for more than 20 years, trying to do some favor to insiders.