竹产品的非物质生产研究

Study on the immaterial production of bamboo products

在分析现阶段中国竹产品的生产现状、存在问题、发展优势等基础上,基于马克思全面生产有关理论论述,结合西方哲学中有关非物质劳动的有益观点,提出了竹产品的生产过程具有非物质生产特性,就竹产品生产中涉及的非物质因素,竹产品开发中的竹文化、竹产品非物质设计中的创意元素、竹产品的品牌效应、竹产品的情感生产、竹产品的生产经营理念等进行了阐述,并提出相关应用建议。

In this paper,the production status,existing problems and developmental advantages of bamboo products in China have been analyzed.On the basis of relevant discussions of Marx’s theory of all-around production in combination with the useful viewpoints about the immaterial labor in the western philosophy,the paper pointed out that the production process of bamboo products were characterized by immaterial production. The paper elaborated on the immaterial production factors involved in the bamboo products production,bamboo culture in the bamboo products development,innovative elements in immaterial design of bamboo products, brand effect,emotional production and management concepts of bamboo products were discussed and application suggestions were put forward.