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网络口碑信息有效性综合测度研究 被引量：4

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摘要 为了全面测度网络口碑有效性,文章根据网络口碑的传播特性以及网络口碑信息内容特征,依据相关口碑理论与消费者行为理论,将网络口碑有效性的综合测度维度划分为累计评分效果、传播效果与信息内容效果,并在此基础上构建出相应的测度指标,从而建立一个测度网络口碑有效性的综合指标体系。
作者 张耕 冯艳婷
机构地区 厦门大学国际经济与贸易系 贵州商业高等专科学校
出处 《现代管理科学》 CSSCI 2013年第4期55-57,共3页 Modern Management Science
基金 中央基本科研业务费项目(项目号:2010221053) 福建省社会科学规划一般项目(项目号:2011B223)
关键词 网络口碑有效性 综合测度 口碑信息
分类号 F713.36 [经济管理—产业经济]
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参考文献10

二级参考文献90

  • 1曹振华,褚荣伟,陆雄文.消费者在线交易信任影响因素的实证研究——来自台湾的证据[J].南开管理评论,2006,9(4):91-95. 被引量：22
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共引文献604

同被引文献49

  • 1温忠麟,张雷,侯杰泰,刘红云.中介效应检验程序及其应用[J].心理学报,2004,36(5):614-620. 被引量：7630
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引证文献4

二级引证文献23

现代管理科学
2013年 第4期

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