我国网络团购业竞争行为研究

The Analysis of Competitive Behavior of Group Shopping via Internet in China

自网络团购在我国出现以来,我国网络团购市场发展异常迅速。文章从产业组织的角度,对我国网络团购业竞争行为进行了分析,认为行业内部目前存在过度竞争和无序竞争,并为相关部门制定科学的网络团购业发展政策提供了依据。

Since the appearance of Group Shopping industry, our country Group Shopping market is developing quickly .The paper analyses our country Group Shopping industry competitive behavior from the Angle of industrial organization o There is excessive competition and disordered competition in the industry~ The paper provides the basis to the departments to formulate the development policies of group shopping industry.