摘要
电子商务的发展对物流配送模式产生了巨大影响。以阿里巴巴物流配送发展历程为例,分析阿里巴巴配送模式失败的原因,提出电子商务时代零售企业根据自身实际情况选择适宜的物流配送模式的建议。
The development of e-commerce produced an enormous change to logistics distribution model. The paper takes the development of distribution process of Alibaba as an example, analyses the reasons for the failure of Alib- aba distribution mode selection and gives several suggestions for the e-commerce retail enterprises to choose suitable logistics distribution model.
出处
《江苏经贸职业技术学院学报》
2013年第1期13-16,28,共5页
Journal of Jiangsu Institute of Commerce
