新媒体传播环境下党刊的发展

On the Development of CPC Periodicals in the Context of New Media

新媒体的迅猛发展,对党刊来说,既是挑战又是机遇。新媒体的介入,意味着传播秩序的颠覆,意味着生存空间的挤压。但是,新媒体也带来了新的传播空间。党刊对自身发展环境的变化要有清醒的认识:要办好主刊,在内容、形式上,必须准确定位、果断改革;在发行上,必须解放思想、勇于开拓。

The rapid development of new media is not only a challenge but also an opportunity to the CPC periodi- cals. In the context of new media, the communication environment signifies the subversion of the communication or- der and the compression of living space, new media also brings with new communication space. CPC periodicals should have clear consciousness about their development environment, keep in step with times and innovate contin- uously, run the major periodicals properly, orientate themselves accurately and reform decisively in the matter of content and form, emancipate the mind and advance bravely in the business of channels.