摘要
目的为医药企业专业化学术推广提供优化策略。方法通过阐述和具体分析处方药品现有的专业化推广模式,结合相关调查数据,以定性和因子分析定量的方法进行分析对比。结论在现有的专业化学术推广过程中,应着重加强与科室医生的交流联系以及邀请行业权威开展不同类型的学术会议。
Objective To provide optimization strategy for the pharmaceutical companies specialized academic promotion.Methods Combine with related survey data through the elaboration and specific analysis of the existing professional promotion of prescription drugs mode.Use qualitative and quantitative methods to compare.Conclusion The existing specialized academic promotion process should focus on strengthening the exchange of contact with the department doctors and invited the industry authority to carry out different types of conferences.
出处
《中国卫生产业》
2013年第9期171-173,175,共4页
China Health Industry
关键词
处方药品
专业化
学术推广
优化策略
Prescription drugs
Specialization
Academic promotion
Optimization strategy
