略论湖北汉水文化的旅游开发

Tourism Development of the Han River Culture

近年来,文化旅游已成为旅游业发展的一大趋势.汉水流域作为中华文明发祥地之一,在千百年的历史长河中孕育出的汉水文化博大精深,灿烂辉煌.湖北作为汉水文化的核心发源地,汉水文化旅游却在湖北被无形地弱化甚至忽视,应引起湖北人的反思和重新审视.湖北应该深度挖掘汉水文化的内涵,整合资源,将历史文化、宗教文化、名人文化、现代文化作为重点进行大力开发,从而打造湖北的旅游新品牌.

Culture tourism has become a trend of tourism development for the past few years. Han River culture is extensive, profound and splendid. However, in Hubei Province, the core birthplace of the Han River culture, the Han River tourism was weakened intangibly and ignored to some extent. We should deeply explore connotation of the Han River culture, integrate resources, and vigorously develop historical culture, religious culture, celebrity culture and modem culture, to build a new tourism brand for Hubei Province.