摘要
本文通过关系管理(CRM)的商业战略作为切入点,以读者观点为基础,对公共图书馆读者满意度指标体系构建从原则、构成、测评等方面进行了研究与思考。参考文献3。
This paper, on the base of reader perspective, took business strategy in Customer Relationship Man- agement ( CRM ) as the entry point, and made analysis and exploration on the construction of reader satisfaction index system from the aspects of principle, formulation and evaluation. 3 Refs.
出处
《重庆图情研究》
2013年第1期37-39,共3页
Chongqing Library and Information Science Research
关键词
公共图书馆
读者满意度指标
关系管理
Public Library
Reader Satisfaction Index System
Customer Relationship Management