福州市三坊七巷历史街区游客意向空间研究

Research on Tourists′ Image Space of Sanfangqixiang Historical District of Fuzhou

历史街区游客意象空间是游客对区域感知的具象化描述方式.本研究借助城市意象理论,探讨三坊七巷历史街区游客意象空间构成情况.首先采用深入访谈法,基于游客自身的游览体验描述,总结出游客意象空间因子,由坊巷道路、边界、名人文化景点、地标物以及非物质文化5个因子构成;其次借鉴相关文献资料,总结出每种意象空间因子包含的最具代表性的意象空间元素;最后采用问卷调查法,详细了解游客对意象空间因子及元素的感知情况,借以描绘出三坊七巷历史街区游客意象空间地图.研究发现,三坊七巷历史街区具有较强的"可意象性","历史街区游客意象空间"是游客对历史街区的一种逻辑思维结构,呈现出"街道突出,街区微弱"的特征.

Tourists＇ image space of historical district is ception between tourists and area. The objective of this fangqixiang a visualize description way to reflect the per- research is to explore the constitution of San- historical district image space. According to applies the city image theory, the paper uses many ways to make an investigation. First, based on tourists＇ the paper selects in-depth interview way to conclude the view that the image space of Sanfangqixiang historical dis lanes and alleys road, boundary, celebrity culture site, feelings of their own visiting experience, factors of tourists＇ image space, and forms a trict is constitute of five factors which named landmark and the intangible cultural befit- age. Second, the paper learns from related materials to conclude the elements of tourists＇ Third, the paper uses questionnaire way to survey the tourists＇ perception on the and elements, and finally, the image map is drawn out. The paper reveals that： historic district has profound image; 2） Sanfangqixiang historic district presents Image image image space space. factors 1 ） Sanfangqixiang space is tourists＇ logic structure on historic district; outstanding street function and weak blocks atmosphere. 3）