大众传媒的文化体验传播

Cultural Experience Communication in the Mass Media

迅猛发展的大众传媒正逐步成为文化传播的主要渠道。大众传媒开展文化传播必须高度重视受众体验,使受众获得难忘的参与文化活动经历。最佳的文化传播能够让受众获得愉悦性强、精神亢奋、有遁世感、难以忘怀的体验。体验在文化传播及传承中具有难以替代的作用,体验不仅是文化传播行为的有机组成部分,而且是联接文化传播与传承的中介。大众传媒开展文化体验传播,应选择感人文化精品,运用现代科技手段,提供受众参与服务。

The rapid developmental mass media is becoming the main channel of cultural communication gradually.The mass media to carry out cultural communication must attach importance to the experience of audience,give the audience unforgettable experience to participate in cultural activities.The optimal cultural communication is able to let audience obtain cheerful excited cloistral and memorable experience.Experience plays an irreplaceable role in cultural communication and inheritance,the experience is not only an organic part of cultural communication behavior,but also an intermediary between cultural transmission and inheritance.To carry out communication in the cultural experience,the mass media should choose the affecting masterpieces,make use of modern technological means and provide participating services for audience.