文化创意产业发展背景下的传统符号再运用———以建盏为例

Reapplying Traditional Symbols to Cultural and Creative Industries——A Case Study of Jian Teacup

对传统符号的再运用成为发展文化创意产业、构建地方形象,提升文化软实力的重要命题。在武夷山悠久的茶文化中,建盏以及它所承载的符号成为茶文化的重要组成。在大武夷文化创意产业发展及现代消费社会背景下,建盏具备了商品符号现代转向的多重指向性,为传统符号在文化创意产业发展进行现代转化提供参考。

The reapplication of traditional symbols has become important methods in developing cultural and creative industries, constituting local image and improving cultural soft power. In the long history, Jian Teacup and its embodied symbols have become the major elements in Wuyishan Tea Culture. With the development of Wuyi cultural and creative industries as well as modem consumption habbits, Jian Teacup, which possesses the muhidirectivity character of commodity symbol, can provide guidance for the modem turning of traditonal symbols in developing cultural and creative industies.