浅析访日中国团队游客的旅游行动——以一个出境旅游团队的实例为考察对象

Analysis on the Tourism Activities of Chinese Group Visitors to Japan——A case study of an outbound group package tour product

日本是中国公民重要的出境旅游目的地国家。该文通过对一个访问东京—大阪之间为期6天的中国旅游团队的实例调查得知,访日中国团队游客的主要目的不仅仅是购物,他们对涉及日本文化、衣食住行等都有着不同程度的兴趣,同时大部分游客都希望参与一些能够更近距离、更直观地接触异国风情的旅游行动。

Japan is an important tourism destination country for Chinese citizens. In this article, through a case investigation on a Chinese group tourists＂ six-day visit from Tokyo to Osaka, it is learnt that the main purpose of these group tourists was not only shopping, they were interested in many aspects related to Japan including food, clothing, shelter and transportation, etc. Moreover, it is also known that most Chinese group tourists to Japan want to participate in those tourism activities which could be closer and more intuitive in touch with the local residents.