吐鲁番市旅游产业集群社会网络结构分析

Turpan city tourism industry gathering society network structure analysis

本文通过对吐鲁番市32家旅游企业的问卷调查获得相关数据,采用社会网络分析方法,从自我中心网络、整体网络两个方面,采用关联强度、密度、程度中心性和中介性四个指标,分析了吐鲁番市旅游产业集群的社会网络结构,得出该集群的网络密度较低,政府是整体网络的中心,针对分析结果提出了优化吐鲁番旅游产业集群网络结构的政策措施。

This paper analyses the social network structure of tourism industry cluster in Turpan from self-center net and monolithic network structure by social network analysis,and get the conclusion.The conclusion is that tourism industry cluster in Turpan have weak association among enterprises,lower network density,the government is the overall network center,and propose suggestions of optimizing the network structure of tourism industry cluster in Turpan.