霍华德·舒尔茨:咖啡帝国之王

Howard Schultz: the king of the coffee empire

告别贫民窟的苦难，凭众所熟知的咖啡饮品打造了一个超级零售帝国；运用情感做链接，将旗下员工精铸为企业价值观的化身；颠覆大众化营销，使顾客体验的无形力量凝聚成撬动市场的强大杠杆；激活纯正的商务元素，让一度偏向的商业巨轮归入正轨——星巴克的掌舵人霍华德·舒尔茨平民式的创富传奇，带给人们的除了惊羡和折服之外。更多的则是尊崇与敬畏。

There is a lot of thinking. Although in Chinese mainland, Starbucks gives experience may not necessarily such as the United States, but the story of Starbucks and the creator, is still worthy of people learn from engaging in commercial activities.